by Tiffany Vail
“If you want something new, you have to stop doing something old.”
― Peter Drucker
In June, we published a news article explaining that the Connecticut, Massachusetts and Rhode Island weekly conference email newsletters would take a hiatus over the summer while a plan was developed for communications in the new conference.
Well, here we are at the end of August, and there is indeed a plan for something new. I thought I'd share it, and I invite your feedback.
To start, a new weekly email launches this week called "5 Things to Share." This e-newsletter will feature the top things - news articles, blog posts, justice actions, events, and social media shareables - that we think folks in your congregations will want to know about. We're calling it 5 Things to Share to emphasize how important it is for those of you who receive our communications to share them with those folks in your communities who would benefit from receiving them.
This new newsletter will replace the weekly e-newsletters that had long, repetitive lists of news, blogs, events and more that have traditionally gone out in our three conferences. Why? Because feedback I've received, and research that I've done, show those types of newsletters to be ineffective. So, we're trying something new.
What about ALL that information we have traditionally sent out? How will you know what's happening? Well - of course all that information has always been, and will continue to be, on our websites. In addition to that we'll be distributing information in a number of different ways:
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